Mettler Toledo is a global provider of precision instruments & services for professional use. ISM is an innovative concept for process analytical measurement solutions that simplifies sensor handling, enhances reliability and reduces sensor lifecycle costs through a groundbreaking new maintenance concept.
These videos were a series of 7, each video highlighting a different unique selling point for the ISM sensors. The design, storyboarding & animation style for the videos were directed by Reuben who worked with the Motion Graphics team at Ringier Studios.
The two videos below we’re fully designed and animated by Reuben.