Next PLC

Direct Marketing

Background

Next PLC is the biggest clothing retailer in the United Kingdom. Myself, along with with the content team and my peers within the graphic design team designed and build a range of marketing emails.

Weekly emails were sent out to a customer base of around 1.7 million and to 21 countries across Europe. We also designed many other various emails for birthdays, Christmas, special promotions and other various events. My responsibilities were to maintain the strong brand image held by Next, create a wide range of exciting and creative designs keeping within the brand guidelines which appealed to the Next customer.

Role

Design, Basic HTML & CSS programming